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Accessories
Life is too short to wear boring accessories. You are unique and so is your bag!Shop Now -
All Bags
Shop NowDiscover the full range of Jeune Premier school bags, backpacks & sports bags for girls and boys!
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All Collection
Shop NowExplore the entire Jeune Premier collection and choose your favorite school bag, backpack and accessories!
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All Collection - Labels
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Aloha
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AW 25/26
Shop NowDiscover the newest AW25/24 Collection, inspired by the delightful and playful nature of Popcorn!
Just as every popped corn kernel is unique, no bag in this collection shares the same shape, texture orr appearance - perfect for making the school year P🍿P
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AW18
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AW22 Safari Collection
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Baby Blue
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Baby Pink
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Backpack Amsterdam
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Backpack Ralphie
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Backpack Sets - for Klaviyo
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Backpacks
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Backpacks
Shop NowThe school and leisure backpacks are equipped with practical compartments to help all boys and girls easily organise their school materials.
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Ballerina
There is as much craftsmanship in this bag as the skills of a prima ballerina. Step on stage with this original pink tutu-inspired design with handmade plumetis and turn endlessShop Now
pirouettes in the spotlights with this cute pair of Jeune Premier cherry pointes. -
Ballet
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Balloon Blast
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Balloons
Pursue the adventure with this balloon print inspired by Jules Verne's stories.Shop Now
The classic navy blue contrasts beautifully with the starry gold glitter print and the deep colours of the embroidered balloons. No detail was overlooked on this original design ... from the golden basket to the sandbags ... it's all in the details.
Hélène Fransen
Creative director -
Bengal Tiger S18
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Bestsellers
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BFF Blue
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BFF Pink
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Big Five
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Bobbie
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Boogie Bear
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Book Wrapping Paper
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Bow Bunny
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Boxing Tiger
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Boys
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Burger Planet
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Butterfly
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Butterfly Gold
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Camo Shark
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Camp Life
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Candy
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Cavalerie Florale
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Cavalier Couture
This bag will win you a rosette at any horse race. With the horse bit closure and refined stitching of saddle, tack & riding boots ... you have all the essentials on hand for a haute couture fashion show at the playground. Or in the paddock off course …Shop Now -
Championship merchandising
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Cherry Glitter
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Cherry Love
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Cherry Pink
This stylised cherry bag in organic leather and denim look is the signature of Jeune Premier. It is the drawing that started it all in 2012. You will never be out of fashion with this classic!Shop Now -
Cherry Piñata
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Cherry Pompon
Shop NowThe classic of classics! No dots, but super soft cherries call the shots on this embroidery with a high strokability factor. Rose - gold and cherry .... Jeune Premier chic in every sense.
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Cherry Studs
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Classics
Shop NowThese are our Jeune Premier all-time favorites. We are head over heels in love with these classics. Their timeless design makes them easy to style with any outfit.
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Cleaner
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Compass
{{https://cdn.shopify.com/s/files/1/0077/6565/5629/files/12_JEUNEPREMIER_Itbag_Compass_2_a5efa46f-9872-43e5-8ac4-0dd3c7038b2f.mp4}}Shop Now -
Croisette Cornette
Head over heels, we are in love with this French Rivièra design! Strolling along the Croisette with a blissfully refreshing ice cream. If you look closely, you will see a beach umbrella shimmering with sunshine .... and a hornet full of love.Shop Now -
Daisies
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Darts
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Dashing Deer
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Dinosaur
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Dog
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Dolphin
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Dreamland x Jeune Premier
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Drinking Bottles
The ocean takes care of us, let's return the favour with our eco-friendly drinking bottles with fashionable design.Shop Now -
Easter Gift Guide
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Ergomaxx
Shop NowLooking for a backpack with beauty and brains? The ergonomic design supports the back and its looks delight the eye.
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FC Jeune Premier
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FC Tiger
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File folder
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File Folder
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Filled
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Flamingo
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Flamingo
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Flower Leopard
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Food & Drinks
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Fun Labels
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Garland Horse
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Gift Voucher
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Gifts under €100
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Gifts under €150
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Gifts under €200
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Gifts under €50
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Giraffe
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Girls
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Glazed Cherry
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Goldfun S18
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Gran Turismo
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Grand Prix
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Gym Bag
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Hockey
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Horseshoe
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Houndstooth Horse
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IBIS Donation
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Icons
Glitter will be a staple of the playground next school year!Shop Now
Because it feels like we haven't been on the dance floor in ages, a touch of "classroom glamour" in 2021 is an absolute must.
The iconic Jeune Premier cherry plays the lead role on this literally dazzling design. The combination of the golden bio leather with classic navy blue canvas gives the print an aura of pure luxury. -
It Bag Midi
Shop NowThe Jeune Premier schoolbag It Bag Midi is a true back-to-school essential. The timeless design gives children aged 6 to 8 years an unforgettable & carefree school time.
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It bags
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Jack Piers
Shop NowThe little brother of Jeune Premier combines the experience of its big brother with a refreshing, colourful angle and in an affordable way.
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Jack Piers AW 22/23
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Jack Piers AW 24/25
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Jack Piers AW23/24
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Jackie
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James
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James S18
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Jewellery Box
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Jungle Jeep
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Keychain Charms
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Keychain Charms Black
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Keychain Charms Gold
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Keychain Charms Pink
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Keychain Letters
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Keychain Letters Black
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Keychain Letters Gold
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Keychain Letters Pink
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Keychains
Shop NowYou are unique and so is your bag! It's all about overloading your school bag with accessories because keychains are super hot!
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Kindergarten
Trendy Jeune Premier schoolbags for toddlers and preschoolers from 2 years oldShop Now -
LABELLOVE
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Labels Package
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Lady Dog S18
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Lady Gadget Blue
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Lady Gadget Pink
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Ladybug
Dawn is golden for little fashionistas who want to be right up there with the floral trends on the catwalk next season!Shop Now
Spring is in the air with this print on which fairytale flowers rain down and on which glittery bows, embroidered ladybirds and butterflies swirl in an eclectic mix where anything goes.
DIRT ALERT: Moreover, this print has been given an extra dirt- and water-repellent coating so that it is perfectly washable and retains its colour beautifully ... because after all, we don't want mud in our flower garden!
A feel-good bag of the highest order! -
Last items
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Lazer helmets
Shop NowWin like a real champion with Lazer and Jeune Premier! The high-quality helmets are designed to protect the youngest cyclists and provide superior comfort.
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Led lights
Jeune Premier lights the way to and from school with these safe and fun LED lights.Shop Now -
Leisure Bags
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Leopard Cherry
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Liberty Corgi
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Liberty Unicorn
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Limited Ergomaxx Set
Shop NowNEW ! Ergomaxx Set with your favourite Ergomaxx backpack and matching City Bag, Pencil Box & Pencil Box Filled.
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Limited Sets
Shop NowNew! Limited Ergomaxx backpack Sets & Midi schoolbag Sets in your favourite design with matching accessories.
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Lion DJ
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Lion Head
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Love Bird S18
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Love Cats
“We’re so wonderfully wonderfully wonderfully wonderfully pretty!” sang The Cure in their hit song The Lovecats. This is Jeune Premier’s interpretation of “wonderfully pretty love cats” and it does so on a chic lacquered background with fussy heart locks.Shop Now -
Love Cherries
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Love Game
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Lunchbags
Shop NowThermo lunch bag for boys and girls, ideal for unpacking in the dining hall. Thanks to its thermal interior, the contents stay cool all day long.
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Lunchbox Elastic - Boys
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Lunchbox Elastic - Girls
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Matroushka S18
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Maxi
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Midi S18
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Midnight Tiger
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Miss Daisy
In SS21, flowers are totally on trend!Shop Now
This artistic rendition of the classic Daisy's print found its inspiration in old school Ishihara records.
With the iconic cherry as a centrepiece, finished for the occasion with ultra-fine glitter fabric, this print stays true to the label's aesthetic: timeless, elegant and super sophisticated! -
Miss Gadget
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Monkey S18
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Monte Carlo
This 356 makes boys' hearts beat faster! The iconic car, which was designed in a beautiful light blue, will make you spontaneously dream away to the French Riviera of the 50s .... Brigitte Bardot at her best!Shop Now
The dark green base colour with grey undertones is undoubtedly "the" colour of the season. It contrasts beautifully with the black embroidery of the palm trees and crocodiles.
See and be seen with this design whose headlights really come on. Press the number 12 and you will be amazed! The way the 356 was printed, you get the idea that it is actually driving away from your schoolbag. Must have! -
Mr. Gadget
Tunes, games, music, fast cars, trainers, skateboards, .... Everything little boys dream of is united in one print, and how! This design is a piece of craftsmanship. Each emoji is done in a different technique such as flock print, terry loop, classic embroidery, silicone patches etc ...Shop Now -
MVP
MVPs don’t just exist in basketball. Are you the Most Valuable Player of your school,Shop Now
youth movement or sports club? Then this ever cheerful JP smiley fits on your back -
Name Labels
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Navy Blazer
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NEW
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Old collection
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Origami
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Origami Kites S18
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Outer Space
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Owl
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Paris
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Paris Cat
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Pearly Swans
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Pegasus
Pegasus, the imaginative winged horse, arose from love between Medusa and thesea god Posseidon. Love is in the air in this collection, so this golden flying unicorn was certainly not to be missed.Shop Now -
Pencil Box Filled
Shop NowTrendy pencil case with two separate lockable compartments, in collaboration with Staedtler®
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Pencil case
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Perfect Red
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Personalize
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Personalized Labels
Pimp your school items with a matching name tag to proudly show everyone that they are yours!Shop Now -
Pet-à-Porter
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Pink
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Polo Dino
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Popcorn
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Posh Parrots S18
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Pure Collection
Discover the Pure collection, the perfect balance between elegance & simplicityShop Now -
Race
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Race Dino
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Racing S18
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Racing Club
Imagine yourself at the 24 Hours of Le Man!Shop Now
Break all records at school with this print that makes you dizzy with speed.
For the real car freaks, the sports cars were enamelled, giving them the look and feel of real matchboxes... The colours used are for connoisseurs: ICONIC! -
Raffia Cherry
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Rainbow
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Rainbow Deer
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Rainbow Unicorn
Imagine yourself in a fairytale world high above the clouds with this renewed classic in which unicorns and rainbows play the leading role.Shop Now
The combination of navy blue with white, a touch of colour and a touch of gold make this design a real passe-partout.
Hélène Fransen
Creative director -
Reflectosaurus
No extinct prehistoric animal here, but a cool reflective dino to guide your son or daughter safely through traffic.Shop Now -
Ring Binder A4
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Roadmap S18
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Rocket
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Rocket Man
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S19
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S20
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S21
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Saddle Bag
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Safe To School
With the days getting shorter again and your son or daughter will have to leave for school in the dark, a safe ride to school is essential!Shop Now -
School Bags
Shop NowClassic school bags with the most beautiful designs for girls and boys from first grade onwards!
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Schoolbag Paris Large
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Seahorse S18
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Shark Attack
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Sharkie
I'm going on a trip and I'm taking with me: a shark, a skateboard and a fishbone!Shop Now
Sporty and yet dressed up with this hip variation on the classic navy theme.
An edgy shark tooth forms the background pattern of this cool print in an amalgam of blues. The shark and the skateboard are printed in a solid matte print and you can almost literally feel the foam on the waves through the 2-dimensional embroidery. The silicone fishbone finishes it all off with a twist. -
Sheep
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Signature bags
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Signature Robot
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Skate
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Skate Galaxy
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Small
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Soccer Bear
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Soccer Game
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Space
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Space Invaders
Houston, we have a problem! Jeune Premier has planned its flag on the coolest planet in the universe. Feast your eyes on what strange creatures are all orbiting planet smiley. You’ll be amazed!Shop Now -
Space Rainbow
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Space S18
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Sports Bags
If you are looking for a multifunctional piece, these sports bags are the ones you need!Shop Now -
Sports collection
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Sports Jock
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Starlight Unicorn
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Stationery
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Suitcase
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Suitcases
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Superheroes
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Swan
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Swan S18
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Tartans
Fashion trend on our radar: CHECKS! This design gives animals a real personality byShop Now
depicting them in a tiger stripe, buffalo check, weathered leather look or classic tartan.
The Scottish Tartan check, done in shades from the landscape around us, used to be designed for camouflage during hunting season. In recent years, buffalo checks have also become very popular, a typical pattern found in workwear and outdoor clothing.
So whether you consider school work or prefer to stay camouflaged under the radar... at least you always look effortless chic. Walk to school like a brave Scot or a stylish
Parisian .... and don’t forget to SMILE!! -
Test Collection - All Items - Excluding Unicorn Universe
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The Gift Guide
Looking for a unique Jeune Premier gift? Discover all our school bags, backpacks & accessories, in every price range, for boys and girls!Shop Now -
The King
Not just the king of the jungle but apparently also the king of this collection.Shop Now
Your love for this innovative lion is clearly great.
In life-size orange, he roars at you! -
Tiara Tiger
You are the queen of the playground with this pure design on your back!Shop Now
Floral prints are a recurring theme on the catwalks every year. Not exactly avant-garde, but simply fairy-tale like, the romantic floral tiara on the golden head of this tigress.
The perfect combination of soft pink and gold make this print a must-have for every romantic soul. The tiger's head was embroidered on the bag in golden bio leather. To give it an extra girly touch, the tiger was given a pastel-coloured embroidered flower crown on its head.
DIRT ALERT: We also thought about the practical parents. This print has been given an extra dirt- and water-repellent coating so it is perfectly washable and retains its colour beautifully. So there are no excuses not to go to school in "blush pink". -
Tiger
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Tiger collection
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Tiger Flame
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Tiger Navy
Whoever says "Jeune Premier", spontaneously thinks of this classic.Shop Now
This print flawlessly combines the perfect blue with a seemingly simple but powerful embroidery in stylish college colours.
Tough and sophisticated at the same time, this print fits every outfit. -
Tiger Twins
With this symmetrical tiger print, you are clearly not colouring in between the lines! Nothing gives more energy than stripes ... add to that the fact that the stripes are actually cool reflectors that protect you in traffic and you are instantly sold.Shop Now
The colour combination of black and orange is not for the faint-hearted. A fashion statement for the coolest kids in the class. -
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Travel Bags
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Tutu Tiger
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Unicorn
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Unicorn Blue
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Unicorn Gold
Shop NowYou only need two ingredients for this top recipe that schoolgirls can't seem to get enough of: a unicorn and a rainbow.
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Unicorn Magic
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Unicorn Polkadot
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Unicorn Universe
Did you know that the four-leaf clover, the horseshoe and the white butterfly are the 3 most well-known signs of good luck? So, this unicorn print is not only breathtakingly beautiful but also a guarantee of a good report.Shop Now
With the blue gradient in the design, you will make a fashion statement on the first day of school. The rainbow back straps complete your outfit.
The unicorn is made up of a combination of blue glitter and embroidered accents. The impressive tail of sparkling good luck charms that sparkle in the sun makes this design a real show stopper. -
Vichy Love Blue
The vichy print that dominated the catwalks this season has made its way straight onto our wishlist. Sweet, with a firm retro wink and very, very French. The romance oozes from this design and lives one 100% up to the collection’s “LOVE” themeShop Now -
Vichy Love Pink
The vichy print that dominated the catwalks this season has made its way straight onto our wishlist. Sweet, with a firm retro wink and very, very French. The romance oozes from this design and lives one 100% up to the collection’s “LOVE” themeShop Now -
Viking
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Vintage
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Vintage Collection 2018
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Vintage Collection 2019
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Wallet
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Wildlife
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Wolf
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Woodland
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Wrapping paper & Labels
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